Brand Love Key
The Brand Love Key is an academic tool designed to build a brand’s story. The model defines the key strategic guidelines that will guide Humans into the future
Brand Statement
Artificial intelligence has always been greeted with a touch of skepticism. In the world of health, this is much more accentuated. However, the advancement of health technology has shown that AI is a win-win. Humans, as part of this avant-garde movement, presents itself as a trustworthy, humane and empathetic brand that seeks to be the partner of health projects with artificial intelligence to extend human life.
Personality
An empathetic ordinary soul
Humans is a simple brand. It has a warm, personable, and empathetic personality. It likes to understand people, listens to them patiently, and avoids judging when it doesn't have to. These qualities make it a reliable brand, one to which you can tell your secrets without fear.
An intelligent human
Humans is a human brand, but it ain't naive. Its years of experience in this world have allowed it to develop a great knowledge about artificial intelligence and about the human being. This expertise is transmitted when Humans communicates and it never feels arrogant.
Humans is a human brand that puts its data science expertise at the service of health.
Tone & Style
This section defines the tone of voice that our brand uses to communicate in every touchpoint.
Simple
Humans communicates simply. It doesn’t get overloaded with examples or complex analogies. It always seeks to deliver messages as clearly as possible.
Unbiased
Humans is a brand that works empathy from objectivity. When speaking, it avoids using judgment as a tool of explanation. It also avoids the comparison that contrasts the good with the bad and prefers to use an example that shows the way.
Collective
Humans commitment is to humanity. It always communicates in plural, even if it answers a question to a particular person, Humans responds as if it is speaking to everyone.